The Argentine company, creator of La granja de Zenón, has established itself as one of the leading global ecosystems for Spanish-language children’s content and has expanded its presence into streaming, FAST, CTV, theater, and licensing.
El Reino Infantil is celebrating 15 years since its launch on YouTube, where it currently boasts over 240 million subscribers across its 50 channels and has accumulated 180 billion lifetime views, solidifying its position as the most-watched Spanish-language children’s content ecosystem on the platform worldwide.
The Leader Entertainment project began in 2011 with the debut of La granja de Zenón, a production that served as the starting point for an Argentine company with international reach. By 2019, the channel had already established itself as the leading Spanish-language children’s content channel on YouTube.
Founded by Roberto “Kuky” Pumar, the company began its journey with music videos aimed at preschoolers and later expanded its catalog to include properties such as Rondas y clásicos infantiles, Canciones del Zoo, Paco el Marinero, Familia Blu, and Bichikids.
However, La granja de Zenón became its flagship franchise. Its characters—including Zenón, Bartolito, La Vaca Lola, and Percherón—transcended the musical realm to become properties with international reach.
Currently, the El Reino Infantil network comprises 50 channels available in 11 languages: Spanish, English, Italian, German, Portuguese, French, Turkish, Russian, Romanian, Korean, and Hindi.
During the first half of 2026, its content surpassed 9 billion views on YouTube, while its lifetime total reached 180 billion views. Mexico leads the penetration rankings by country, followed by Argentina, Brazil, Peru, the United States, Colombia, Ecuador, Chile, Spain, and the Dominican Republic, according to YouTube data from July 2026.
In addition to its growth on digital platforms, El Reino Infantil expanded its distribution into FAST and CTV ecosystems, establishing a presence on Roku, Samsung TV, LG, TCL, and Pluto TV, as well as on premium streaming services such as Netflix, HBO Max, Amazon Prime Video, DIRECTV, Tivify, RTVE, and Flow.
The company also operates in other areas of the audiovisual and entertainment business through three units: Content Creation, Theater and Live Experiences, and Licensing Development. Its workforce comprises over 200 direct and indirect employees across its offices in Buenos Aires and Madrid.
Regarding production, El Reino Infantil continues to develop international partnerships. In 2025, it signed an agreement with Mediawan Kids & Family to produce Wadoo, scheduled for release in 2027. Both companies also expanded their collaboration on the distribution of El Principito y sus amigos (The Little Prince and Friends).
In the live entertainment sector, the company has produced shows in more than 20 countries, including Spain and the United States. In total, it has staged over 850 performances and sold 1.5 million tickets.
In 2026, La granja de Zenón marked ten consecutive years of performances on Corrientes Avenue, while En busca del arcoíris ranked as the most-watched children’s show during the winter holidays for the sixth consecutive year, according to AADET data.
The licensing business is also a key part of the properties’ expansion strategy. The company has secured over 90 agreements across 15 countries and boasts a portfolio of more than 900 licensed products, with cumulative sales exceeding 2.2 million units. Its products are available at major retailers such as El Corte Inglés in Spain and Liverpool in Mexico. Fifteen years after its launch, El Reino Infantil seeks to continue expanding its franchises into new formats, platforms, and markets, leveraging a portfolio that combines audiovisual content, music, live experiences, and licensed products.
