The new division will be led by seasoned executive Stephen Davis as director.
Exile Content Studio announced the creation of a new division, Exile Kids, with seasoned executive Stephen Davis as director.
Davis, who served as an advisor to Exile for the past year after retiring from his role as executive vice president and content manager at Hasbro, will work with the Exile team to identify and amplify international franchises for the studio in original properties, acquisitions, licensing and branded products.
“There is a huge demand from Latinos for content intended for children, a demand that will only increase in the coming years as the proportion of Latino children both in the US and around the world continues to grow, as expected”, the company stated.
“For that reason, we have created Exile Kids, a new division that will exclusively focus on this important demographic, and we are fortunate to have Steve Davis lead this new endeavor. Steve is one of the most experienced and respected executives in the industry and has been responsible for some of the most successful franchises for children in television, film and consumer products worldwide.”
Before the creation of this new unit, Exile had already bet on the children’s genre with its successful educational series Club Mundo Kids, which launched in April.
Currently, in addition, the company has eight children’s series in development, both with real actors and animation.
“Exile Kids is the next logical and organic step for the company,” they highlighted.
Stephen Davis led Hasbro’s transformation from a traditional toys and board games company to a global leader in games and entertainment between 2009 and 2020.
He was responsible for such big hits as the multi-million dollar Transformers franchise; G.I. Joe; My little Pony; Micronauts; Dungeons and Dragons; Magic the Gathering; Ouija; Jem and the Holograms; Power Rangers; Monopoly; Taylor Swift: Journey to Fearless and Clue, among others.
Davis also led Hasbro’s global publishing and consumer product licensing division and oversaw Hasbro’s interest in its relationship with the Discovery Family Channel.
Prior to joining Hasbro, Davis led several entertainment companies, including Family Entertainment Group LLC, Granada America, and Carlton America, following a stint at the Griffin Group, where he was responsible for the company’s digital gaming and entertainment businesses.