The international group has acquired production rights to the hit dancing format in 29 territories across Europe, The Middle East and Africa, where it already owns the rights to The Masked Singer.

Fremantle today announced that it has taken the production rights to The Masked Dancer in 29 territories across Europe, The Middle East and Africa.

The latest hit guessing dance competition, The Masked Dancer is a spin-off format of The Masked Singer originally created by MBC, South Korea.

The format sees celebrity contestants wear head-to-toe costumes and face masks that conceal their identities, while performing a dance, where a panel then takes over attempting to guess their identities using clues given.

Vasha Wallace, EVP Global Acquisitions and Development, Fremantle commented: “Hot off the success we’ve had globally with The Masked Singer, we are delighted to now be representing The Masked Dancer. We are already in active discussions with many broadcasters around the world who are excited about a dance companion to The Masked Singer. We’re confident that it will be popular with our viewers who will enjoy guessing which celebrities are shaking their tail feathers behind their masks. We also are delighted to once again be working with our partners at MBC on The Masked Dancer.”

Park Jeong-Kyu, Chief Producer, The Masked Singer, MBC, commented: “As chief producer of The Masked Singer Korea, it has been overwhelming to follow the phenomenal global success of this show. The Masked Singer has now become a strong brand internationally, having been distributed to more than 50 countries worldwide. We are very thankful that the show has touched the hearts of global audiences, during what has been a very difficult time. We hope that the great success of The Masked Singer be inherited to its spinoff format, The Masked Dancer.”

Fremantle also hold the production rights to The Masked Singer in the same 29 territories with local adaptions of the format performing strongly across the board. In Norway it was the highest rated show of 2020 and it also won the Gullruten award for Best Entertainment Show of the Year. In Sweden the series was the biggest entertainment show launch for TV4 in eight years; in Finland it was MTV3’s number one show of 2020; in Belgium it was the highest rated entertainment show of 2020 and VTM’s highest rated show in 20 years; and in Spain, series one was the biggest entertainment show launch in eight years.

In a recent report published by K7 Media, Fremantle was named as Format Distributor of the Year, for the second year in a row. Four out of the top 10 selling formats for 2020 were Fremantle-distributed formats, including The Masked Singer (23 sales), I Can See Your Voice (7 sales), Game of Talents (5 sales) and My Mom Cooks Better Than Yours (4 sales).