The telenovela is the second produced directly for streaming, following a format inaugurated by Hidden Truths 2 on the platform.

To mark the launch of All The Flowers, Globoplay Original telenovela, Globo will hold previews in Lisbon and Cannes. The production, which premieres in Brazil on October 19 and will be available to the international market in 2023, is written by João Emanuel Carneiro (Brazil Avenue), has artistic direction by Carlos Araújo (Once We Were Six), and stars Regina Casé (A Mother’s Love), Sophie Charlotte (Iron Island, Dark Days, The Party), Letícia Colin (Where My Heart Is), Fábio Assunção (Total Dreamer, Where My Heart Is and Unsoul 2), Humberto Carrão (A Mother’s Love), Caio Castro (Sweet Diva and Looks and Essence), Mariana Nunes (A Life to Die For), Nicolas Prattes (Rock Story and Crashing Into The Future), among other important names, in the cast.

All The Flowers will have its presentation in the international market before its premiere in Brazil, as a preview of what is to come in 2023. The Globoplay Original plot was thought and developed for streaming and is part of Globo’s journey to become a mediatech company, in which content added to technology are essential for the creation of series and telenovelas. The telenovela is the second produced directly for streaming, following a format inaugurated by Hidden Truths 2 on the platform.

“We are happy and looking forward to this premiere. All The Flowers is another Globoplay Original superproduction and counts with the production and creation expertise of Globo Studios. Our plan is to launch one Original telenovela per year and this reinforces not only our investment in original national productions, but also in the Brazilian audiovisual sector in general,” says Teresa Penna, Head of Globoplay and Audiovisual Digital Products.

The preview will be in Lisbon on October 13, at the Amoreiras Shopping Mall movie theater, with the presence of Regina Casé, Fábio Assunção and Mariana Nunes. Moreover, on the 18th, the launch will take place during Mipcom week, the largest audiovisual content fair, in an exclusive event at Hotel Martinez, in Cannes.

“The telenovela format is a passion in Brazil and that on TV Globo has been consolidated in terms of production, aesthetics and engagement. In streaming it gains a new consumption experience. All The Flowers has the budget of a prime time telenovela, but was designed and developed for digital platforms, which brings new artistic possibilities and more dynamic plots. Our strategy is to make more and more products directly for streaming, strengthening Globo as a producer of content internationally,” says Raphael Corrêa Netto, Head of International Business

All The Flowers is a modern fairy tale, a contemporary thriller with stories of love, revenge and redemption. Maíra (Sophie Charlotte) was raised by her father, believing her mother had died. A lie her father told to protect his daughter from her mother’s contempt, who rejected her at birth. Many years later, Maíra comes across a stranger at her door. It is Zoé (Regina Casé), her mother. Without revealing her true intention, Zoé reappears asking for her daughter’s forgiveness for having abandoned her. And what would be a happy new beginning with her family turns into a long and dangerous journey for Maíra.

Created and written by João Emanuel Carneiro with artistic direction by Carlos Araujo, Todas as Flores is written with Vincent Villari, Eliane Garcia, and Daisy Chaves. The direction is by Luiz Antonio Pilar, Carla Bohler, Fellipe Barbosa, Guilherme Azevedo, and Oscar Francisco. Production is by Betina Paulon and Gustavo Rebelo, and the genre direction is by José Luiz Villamarim. The cast includes Sophie Charlotte, Regina Casé, Letícia Colin, Humberto Carrão, Mariana Nunes, Fabio Assunção, Caio Castro, Thalita Carauta, Nicolas Prattes, Ana Beatriz Nogueira, Cassio Gabus Mendes, Zezeh Barbosa, Douglas Silva, Mary Sheila, Naruna Costa, Mumuzinho, Moira Braga, Camila Alves, Cleber Tolini, Amanda Mittz, Nilton Bicudo, Suzy Rêgo, Yara Charry, André Loddi, Xande de Pilares, Chico Diaz, Heloisa Honein, Jhona Burjack, Luis Navarro, Micheli Machado, Kelzy Ecard, Duda Batsow, Ângelo Antônio, Bárbara Reis, Valentina Bandeira, Leonardo Lima Carvalho, Rodrigo Vidal, Samantha Jones, Luiz Fortes, among others.