WarnerMedia announced the official launch date for the long-awaited OTT platform in Latin America.
Although it was already revealed that HBO Max would arrive in Latin America “at the end of June”, WarnerMedia officially confirmed that the launch of the platform in the region will take place next Tuesday, June 29.
Latin America will thus become the first international region for the platform, launched a year ago in the US.
“Our launch in Latin America and the Caribbean is the first step in our global deployment of HBO Max. We are delighted that fans across the region will soon be able to enjoy the HBO Max platform and its incredible collection of content. WarnerMedia is one of the most popular and trusted sources of entertainment and information in all of Latin America and we are excited that our global journey begins here,” said Johannes Larcher, Head of HBO Max International.
Upon arrival in LatAm, HBO Max will reach 21 European territories later in 2021.
HBO Max will offer from content for the whole family from the best global and Latin American talent, including films, series, documentaries, reality shows and productions for the little ones.
HBO Max will launch with a robust catalog of 15 thousand hours of international and local productions to which more than 100 titles will be added during the next two years, as well as international sports leagues.
The platform will have films from Warner Bros., at no additional cost just 35 days after being released in theaters in Latin America, such as Lin-Manuel Miranda’s musical En el barrio, Space Jam: a new era, starring Lebron James; The Suicide Squad, starring Margot Robbie, John Cena and directed by James Gunn; Dune, starring Timothée Chalamat and Zendaya, and directed by Denis Villeneuve; among many other movies.
Also, recent movies such as Tom and Jerry, Mortal Kombat, the award-winning Judas and the Black Messiah and Godzilla vs. Kong, will be available on HBO Max in 2021.
HBO Max will also be home to franchises such as Harry Potter and the complete Lord of the Rings and The Matrix trilogies and movie classics such as The Wizard of Oz, Casablanca and Singing in the Rain. In addition, it will bring the DC universe to its fans with titles such as Zack Snyder’s Justice League, Wonder Woman 1984, Joker, Superman & Lois and Doom Patrol, among others.
HBO Max will also exclusively offer iconic television titles such as Friends, The Big Bang Theory and HBO original series such as The Sopranos, Game of Thrones and Sex and the City.
There will be exclusive premieres produced especially for the platform under the Max Originals brand, such as the series starring Kaley Cuoco, The Flight Attendant, an authentic youth drama such as Genera+ion; a science fiction story produced by Ridley Scott, Raised by Wolves and, new reality shows and documentaries like Selena + Chef, the Legendary dance contest and the Nicki Minaj docuseries. Also new content such as the Friends Reunion Special, the next chapter of Sex and the City in And Just Like That…, and the reboot of Gossip Girl.
HBO Max will exclusively have local original titles produced in the region such as Pop Divas, a competition for the crown of the pop genre presented by Pabllo Vittar and Luísa Sonza; the documentary series PCC Poder Secreto, the astrology show presented by Giovanna Ewbank, Jornada Astral; a Top Stylist Competition at The Cut; Las Bravas, a Mexican series about women’s soccer that has screenwriters such as José Javier Reguilón, Luis Gamboa, Paula Rendón and Helen Santiago; Amarres, a comedy with a lot of melodrama starring Gabriela de la Garza, the action comedy Búnker, among other titles.
HBO Max will present a curated catalog from around the world with series such as the Scandinavian drama Beartown, from Spain the horror series by director Alex de la Iglesia, 30 coins and the long-awaited biopic of the life of Cristina Ortiz in Veneno, the Italian series Gomorrah, the Israeli drama Valley of Tears and Turkish melodramas like Babil and the series of a young man with special abilities in Doctor Miracle.
HBO Max will offer two subscription plans, starting at US$3 a month; prices by country and plans can be found at HBOMax.com.
The standard plan offers families access to 3 simultaneous users, 5 personalized profiles, HD video and content downloads, and some titles in 4K, on all supported devices.
The mobile plan offers access to the same content catalog, but has been designed for an individual experience, to be enjoyed in standard definition on compatible smartphones and tablets, with optimized image quality.
Subscriptions for recurring periods of 3 or 12 months will also be available with adiscount of up to 30%.
HBO Max will offer a 7-day trial period, and a tasting area where users can enjoy some of the best series and documentaries, free of charge.
The platform will also be available through strategic partners such as AT&T Mexico, the leading mobile operator in Mexico, and regional partners such as DIRECTV Latin America, SKY Brasil and DIRECTV GO, and Grupo América Móvil that will offer HBO Max to their customers.
Those users who have a linear subscription to HBO through participating distribution partners such as Claro Video (Mexico), Claro (Brazil), Claro (Latam), Oi (Brazil), Tim (Brazil), TotalPlay (Mexico), VIVO (Brazil), VTR (Chile), will have access to HBO Max at no additional cost. Additional distribution partners offering HBO Max will continue to be announced in the coming weeks.
HBO Max will be available on compatible smartphones, tablets, smart TVs, streaming devices, and on HBOMax.com.
Existing HBO GO users will receive pre-launch instructions on how to access HBO Max. As of the launch of HBO Max, the current HBO GO service in Latin America and the Caribbean will be discontinued.
