WarnerMedia announced that it will launch its long-awaited OTT platform in 39 countries in Latin America and the Caribbean, which will become the platform’s first international territories.
WarnerMedia announced Thursday that HBO Max will launch in late June in 39 territories in Latin America and the Caribbean.
The region will thus become the first international territory of the OTT, already launched in the US.
“We are very excited about the launch of HBO Max in Latin America and the Caribbean, which is the first step in bringing WarnerMedia’s direct-to-consumer service to consumers outside the US and around the world,” said Johannes Larcher, Head of HBO Max International.
“By combining HBO with the best catalog of series and films from WarnerMedia, with the contents of local productions of the main creators of Latin America, HBO Max will offer fans in the region a rich and unforgettable entertainment experience,” he added.
At launch, both HBO GO direct subscribers and subscribers through participating partners will have access to HBO Max. The current HBO GO service in Latin America and the Caribbean will be discontinued.
As announced, the platform will feature WarnerMedia’s international brands such as HBO, DC and Warner Bros, as well as a new experience for children through an extensive catalog for children of all ages, and an attractive line of local original productions with Latin American talent.
Thus, HBO Max will give access to high-quality content resulting from 100 years of iconic WarnerMedia productions loved by fans of all ages – from young children with collections of cartoons from Cartoon Network and Looney Tunes, to teenagers and adults. Through titles from favorite brands like HBO, Warner Bros, New Line, DC, CNN, TNT, TBS, truTV, and Adult Swim.
“Additionally, the content also includes a wide variety of original titles, under the Max Originals brand, which are exclusive to the platform presenting local creators and talents with an authentic, relevant and local voice”, they highlighted.
WarnerMedia also announced that the platform will have “various subscription options.”
Following the arrival of HBO Max in Latin America and the Caribbean, HBO’s streaming services in Europe (Nordic countries, Spain, Central Europe and Portugal) are scheduled to upgrade to HBO Max later this year.