The event opened its doors with over 2,800 accredited professionals and representatives from 54 countries.
Iberseries & Platino Industria 2026 officially inaugurated its sixth edition on Monday at the Teatros del Canal in Madrid, marking the start of the latest gathering of the premier international meeting point for audiovisual industry professionals working in Spanish and Portuguese.
The event runs from today through October 2 at Matadero Madrid. It is driven by EGEDA and the Secuoya Foundation, in collaboration with FIPCA; sponsored by the Madrid Film Office and Film Madrid Region; and supported by the Ministry of Culture, the Madrid Audiovisual Cluster, the Spain Film Commission, and ICEX Spain Trade and Investment, among other entities.
The opening ceremony was attended by Isabel Díaz Ayuso, President of the Community of Madrid; José Luis Martínez-Almeida, Mayor of Madrid; Enrique Cerezo, President of EGEDA, the Platino Awards, and Platino Industria; Raúl Berdonés, President of the Secuoya Foundation; Carmen Páez, Undersecretary of the Spanish Ministry of Culture; Ignacio Rey, President of FIPCA; María Coronado, Audiovisual Director at the Spanish Society for Technological Transformation (SETT); and Elisa Carbonell, CEO of ICEX. The event was hosted by journalist Yolanda Flores.
Enrique Cerezo opened the official speeches by celebrating the fact that this sixth edition of Iberseries & Platino Industria is taking place in Madrid, a region and city that stands as a major international hub for audiovisual creation and production. “Cinema has been one of the great instruments for building a human space,” he noted, highlighting that “never before has so much content been produced, nor have there been so many screens; never has it been so easy to take a story from any city in Ibero-America to any place on the planet, and our challenge is to ensure that, in that vast global market, our stories achieve the presence they deserve.”
Immediately afterwards, the Mayor of Madrid, José Luis Martínez-Almeida, emphasized that “for the city of Madrid, cinema and the Ibero-American audiovisual industry represent strategic commitments we wish to support—commitments we are upholding through various initiatives.” He also highlighted Iberseries & Platino Industria as a success story, adding, “We believe, above all, that the cultural vocation uniting the entire Ibero-American community must be reinforced and that ties must be further strengthened; there is no better way to do this than precisely through cinema and series.”
Raúl Berdonés highlighted that one of the great strengths of Iberseries & Platino Industria “is that we have successfully addressed the industry’s needs, working for the whole sector and for everyone, while operating from within Madrid’s audiovisual ecosystem.” The event attracts an ever-growing number of participants, and it is compelling to see the representation from the United States, Asia, Europe, and Latin America today, “because co-productions know no boundaries—and, above all, they transcend language and cultural barriers.”
Undersecretary of Culture Carmen Páez highlighted that, while culture indeed knows no borders, it still requires spaces for dialogue where we can discuss the current landscape and determine the private initiatives and public policies needed to continue strengthening our audiovisual sector. “This is a time of profound change in the audiovisual industry; over the last 20 years, new audiences, new distribution windows, new technologies -such as artificial intelligence- and new viewer segments have begun to emerge within our ecosystem, and it is crucial to consider the position of all the players in our value chain,” he noted.
Prior to the official closing of the opening ceremony for the sixth edition of Iberseries & Platino Industria, Ignacio Rey, María Coronado, and Elisa Carbonell -CEO of ICEX- took part in a discussion regarding the strengthening of the audiovisual industry, its internationalization, and the key challenges facing the sector. María Coronado spoke of the “consolidation of the healthy cruising speed the audiovisual industry is now achieving,” noting that “it is a puzzle made up of many pieces—many of them essential, that must find a perfect, ideal balance.”
Elisa Carbonell stated that “the future competitiveness of the audiovisual sector will depend on our ability to advance from the internationalization of our content to the internationalization of our companies and our industry itself. A strong industry is not merely one that knows how to export hits -something we are certainly doing very successfully- but also one that builds companies capable of truly competing and growing,” she added.
Ignacio Rey pointed out that “fundamentally, to continue consolidating, we must keep training professionals and companies, equipping entrepreneurs, and striving to create content that transcends our borders.” He placed special emphasis on “the distribution and visibility of our works; we are living in a spectacular era for production across Europe and the Americas, and our content is crossing shared borders, yet this reality applies to only a portion of productions, that is the major challenge we face,” he concluded.
Finally, the President of the Community of Madrid, Isabel Díaz Ayuso, took the floor. She highlighted that, during these days, Madrid is once again becoming the undisputed audiovisual capital of Europe and Ibero-America. “We should celebrate this,” she said, “because we are part of a major cultural and economic powerhouse -comprising over 800 million Spanish and Portuguese speakers- with an ever-growing capacity for our stories to travel the globe; we share words, songs, literature, and ways of celebrating and understanding life.” He added that “this network of connections makes us greater and more universal -including when we sit down to write a script or produce a film. In Madrid, our goal is for Ibero-American creators to find partners, work, audiences, and everything else they need- but above all, and most importantly, to feel right at home.”
Following the opening ceremony, Iberseries & Platino Industria is hosting four days dedicated to industry activities, professional exchange, and the creation of business opportunities for the Ibero-American and international audiovisual sectors.
A strong start cementing the event’s growth
The sixth edition kicks off with over 2,800 accredited professionals, a 20% increase compared to the start of the previous edition. The event also brings together around 1,500 participating companies, a 15% rise over last year, which had already seen 30% growth compared to earlier editions.
One of the key indicators of Iberseries & Platino Industria’s evolution is its expanding international reach. Fifty-four countries are represented in this edition, the highest number to date and more than double the figure from the inaugural event.
Forty-seven percent of accredited professionals come from outside Spain, while 53% are from within the country. Leading countries of origin include -in this order- Mexico, Argentina, the United States, Colombia, Chile, Peru, Portugal, France, Brazil, Italy, Uruguay, Belgium, Germany, and the United Kingdom, in addition to Spain.
Mexico will be the “Country in Focus” for this sixth edition, featuring a cross-cutting presence that fosters dialogue among production, talent, incentives, technical services, infrastructure, post-production, and new business opportunities. With over 150 accredited professionals, Mexico boasts the second-largest level of participation at the event, trailing only Spain.
This internationalization is also reflected in the growing presence of professionals from outside the Ibero-American region; participation has expanded to include European countries and markets such as Turkey, China, India, and Korea, among others, progressively broadening the event’s connections with new territories and audiences.
The evolution in professional participation has seen the number of accredited professionals more than double since the inaugural edition, cementing the upward trajectory of Iberseries & Platino Industria and its mission to serve as a bridge between the Ibero-American audiovisual industry and the international market.
Over 120 activities and 230 speakers
More than 120 activities will take place over the four-day event, including over 50 panels, high-level conferences, and professional networking sessions addressing key trends, opportunities, and challenges within the audiovisual industry.
The program features established staples -such as the Co-production and Financing Forum, Pitch Sessions with platforms and production companies, and the Showrunner Workshop- alongside new, specialized training initiatives like “Thinking Like a Producer: Creative Business Strategy,” the practical “Legal & Business Affairs for Producers and Creators” workshop, and the “Artificial Intelligence for Creators: Boosting Audiovisual Storytelling” workshop. These initiatives are complemented by new spaces designed to foster talent and project development—such as the Euro Atlantic Series Co-Pro Pitch, the Pitch for Literary Works for Audiovisual Adaptation, the Professional Meeting with the SGAE Foundation, and the inaugural RECREAS call for projects (spearheaded by DAMA)—alongside other activities aimed at supporting the creation, development, financing, and international circulation of content.
The program features over 230 speakers and key professionals from across the audiovisual sector—spanning production, creation, distribution, exhibition, and financing—as well as representatives from platforms, broadcasters, studios, organizations, and institutions.
A total of 24 Iberscreenings sessions will be held for international buyers, focusing on screenings, previews, and exclusive premieres across the event’s various formats: Chapter One, Coming Soon, Showcase, Second Window, Cinema Premiere, and Gala Screening.
Iberseries & Platino Industria will host 200 international buyers (including 50 commissioning editors) from Europe, the Americas, and Asia -an 11% increase over the previous edition- thereby reinforcing its role as a vital link between Ibero-American content and international markets.
A space to drive new projects and business opportunities
Fostering the creation and development of new content will be another key focus of this edition. The event’s various calls for submissions have received over 1,000 projects, 168 of which have been selected to participate in the different professional initiatives. The event will also bring together 30 exhibitors representing over 100 companies across 18 stands—including ProColombia, Argentina Audiovisual, Imagina, Air Media 360, India, the Chilean Film and Television Producers Association, EGEDA Peru, the Ibero-America-China Industries Association (AIIC), Andersen, Crea SGR, ECAM, Almarae, SEGO Finance, Platino Empleo, Ibermedia, the Association of Independent Television Producers (APIT), WAWA, and Spanish producers’ associations (AECINE, AGAPI, ANCINE, AVANT, EPE IBAIA, and PATE) at the International Audiovisual Market (MAI)—along with 12 pavilions at Plaza Matadero, the highest number to date: EGEDA, Secuoya Studios, Movistar Plus, Atresmedia, Inter Medya, RTVE, Mexico, the Italian Pavilion, Spain Film Commission & Iberofic, OM-MA, the Madrid Audiovisual Cluster, and the Madrid Film Office.
Joining them are more than 180 accredited journalists who will cover the event—an occasion that has established itself as a showcase for Ibero-American audiovisual production and a forum for analyzing the sector’s evolution.
A connection point between Ibero-America and the global market
Held annually in Madrid, Iberseries & Platino Industria was created to foster connections between key players in the Ibero-American audiovisual industry and the international market. Over the course of its six editions, the event has progressively expanded both its professional scope and its geographic reach.
The participation of professionals from new international markets complements an increasingly broad and diverse Ibero-American community, reinforcing the event’s role as a meeting point for producers, creators, platforms, broadcasters, studios, distributors, buyers, investors, and other audiovisual industry stakeholders.
With this sixth edition, Iberseries & Platino The Industry sector continues to foster a space designed to build alliances, facilitate knowledge exchange, promote the international circulation of content, and contribute to the development of new audiovisual projects.
