In the following interview with ttvnews, Edgar Spielmann, CEO and co-founder of 2BeNamed, talks about the importance of offering quality content for little ones, which in addition to entertaining, provides a differential value, either by fostering curiosity, promoting positive values, or encouraging exploration and responsibility for the world around them.
In a world where overexposure to screens is a constant challenge, KidOO seeks to be a trusted channel for families, where boys and girls can explore, learn and have fun without interruptions or worries.
The group reached more than 7 million homes since its launch in 2024, an unprecedented achievement, which represents a great opportunity for operators and audiences, offering a safe, entertaining space, without commercial breaks, with the variety and quality that pay TV content deserves.
“The future of children’s content is bright, and at KidOO we are ready to continue making a difference!” Edgar Spielmann, CEO and co-founder of 2BeNamed summed up, sharing with ttvnews details about the channel’s growth, the importance of offering content that entertains and educates, and its programming highlights for the international market.
What is your current vision of the children’s content industry? What do you think will be the main trends in terms of genres and productions for 2025?
The children’s content industry continues to evolve towards a more meaningful and purposeful offering. We believe that the main trend is content that, in addition to entertaining, provides a differential value to the little ones, whether by fostering curiosity, promoting positive values or encouraging exploration and responsibility for the world around them.
What are the main challenges today? What do you look for when selecting projects for your channel?
One of the main challenges is finding content that combines quality, originality and a positive impact on the child audience. At KidOO, we look for programs that have already proven their success on digital platforms, as well as innovative productions from different corners of the world. We focus on content that is not only entertaining, but also delivers fundamental values to children, such as harmonious coexistence, the development of healthy habits and respect for the environment. In relation to the latter, we are collaborating in the dubbing of a series that promotes these values and will soon be available on KidOO, called Future Chicken.
What are the star titles in your current catalog?
Our catalog is distinguished by offering unique content on traditional Pay TV channels. Among our most notable titles are:
– Tayo, el pequeño autobús
– Pororo, el pequeño pingüino
– Las nuevas aventuras de Peter Pan
– El libro de la selva
– Koala Brothers
– Canticuénticos
Each of these programs has proven to be a success in different markets and brings key elements to the KidOO motto: fun, learning and universal values.
Unlike previous generations, who accessed content only on linear television, having content available whenever and wherever they want is the norm for today’s children. How do you think the evolution of streaming has changed the business of distributing children’s content?
Streaming has radically transformed the way children consume content, giving them greater autonomy and immediate access to what they want to watch. However, this environment also poses challenges in terms of parental control and security.
That’s why at KidOO, in addition to being present on operator VOD platforms, we maintain a linear channel structure without commercial breaks, which sets us apart from many digital platforms. Our goal is to offer a safe and interruption-free environment, where children can enjoy their programming without exposure to inappropriate advertising, and where parents can feel comfortable letting their children watch quality content.
In this regard, what platforms and territories do you currently work with? In which regions do you think there is the greatest growth potential for your channel?
KidOO is currently present in 8 countries, reaching more than 7.5 million homes. Thanks to our universal content proposal without commercial breaks, we see growth opportunities in multiple territories. In particular, we believe that Argentina, Peru, Colombia, Chile and Mexico represent strategic markets for our expansion this year, given the high consumption of children’s content and the demand for safe alternatives for families.
How do you see the evolution of children’s content and younger audiences in the coming years?
The new generations are increasingly exposed to a diversity of content from different countries and cultures, which has broadened their interest in productions with global narratives. At KidOO, we are committed to bringing the best of children’s animation worldwide, including productions from Korea, Europe, the United States and Latin America.
We believe that the evolution of children’s content will continue to move towards a balance between entertainment and education, with innovative formats that integrate interactivity, emotional intelligence and experiential learning.
