Following its acquisition in Spain, the ITV Studios dating format is reaching a new European territory, as Discovery has commissioned an adaptation in Italy, which will be produced by Fremantle to premiere in 2021.

The global roll-out of the award-winning format Love Island continues; the dating reality sensation has been commissioned by Discovery in Italy, which becomes the 18th territory to broadcast a local version.

The Italian version of the Bafta-award winning show, which sees single men and women live together in a villa and couple up in the hope of finding love and winning a cash prize, will be produced by Fremantle.

The first season is going to be released in 2021 across all Discovery’s platforms.

Says Maarten Meijs, President Global Entertainment, ITV Studios: “Following another successful season in the US and recently announced new commissions in Nigeria to Spain, Love Island successfully travels the world at a fast pace.”

“There is a high demand for this format, evidenced by already 4 new commissions this year. We look forward to working with Discovery as we have already seen that the show works equally well across linear, digital and catch-up platforms and we are very excited to roll out Love Island soon in Italy as well.”

Laura Carafoli, SVP Chief Content Officer Discovery Italy, says: “The most popular show in England finally arrives in Italy. Love Island is a true phenomenon as well as the most viewed title ever on ITV2 performing with triple-digit percentages compared to the slot. The show has evolved the reality genre into a “premium” dimension, thanks to its authenticity, true search for love and fun that involves the public at a 360-degree media experience. We are thrilled to launch the Italian version across all Discovery’s platforms.”

Full of flirting, jealousy, rejection and fun, Love Island sees its occupants living in a stunning villa in a beautiful location. They are on the lookout for romance but as always, the road to love never runs smoothly, as they must not only choose their partner wisely but also win the hearts of the public. It’s up to the viewers to decide who they want to stay in the show as they watch the relationships develop and ultimately which pair they want to crown the hottest couple on the island.

This deal was brokered by Laura Rhodarmer, SVP Licensing Global Entertainment, ITV Studios.

Since its revival in 2015 via ITV in England, Love Island has become one of the most demanded formats in the global industry, with multiple international adaptations including versions in the US, Australia, Germany, Sweden and more recently, Spain.

Love Island is owned by ITV Studios and Motion Content Group Ltd and is distributed internationally by ITV Studios.