Salado is one of the Uruguayan production companies attending Content Americas for the first time under the umbrella of Uruguay XXI, bringing a slate of established content as well as projects in development, with the clear goal of using the market to close new partnerships.
Produced by Luis Cabrera and Ana Paula Carreira, from Miami
Lucía Silva, Executive Producer at Salado, spoke with ttvnews and said that Uruguay stands out among other countries as a destination with strong opportunities for developing internationally competitive productions, largely supported by government incentives.
“Today we compete with other Latin American countries that also have incentives, but Uruguay has many strengths, like the proximity of locations and the quality of our crews. Because this is such a global industry, our technicians meet international standards. Uruguay offers high-quality production services and has always met all international benchmarks. We have excellent equipment; there’s no need to bring anything in, and the incentives really help enhance those strengths. In our experience, incentives work, they’re necessary, and hopefully they’ll continue to grow,” Silva said.
The Uruguayan producer Salado has two very clear paths when it comes to content: production services and its own slate of original projects in development. “We’ve provided services for major productions, with titles like El Presidente and Senna,” Silva noted.
The executive highlighted that at this market they have held many conversations around one of their titles, Mi vida con él. “It’s a film we’re developing with Arboleda, and it’s kind of our flagship project right now because we truly believe in it—we feel it’s a great project. Then there’s a co-production with Brazil; there’s a very strong Brazilian delegation here, so that’s a series we’ve talked about a lot as well. We also have a film we want to present in Spain, and we’ve had meetings with some very interesting Spanish producers, with a Spanish TV catalog.”
According to Silva, her take on Content Americas is that it’s a deal-making market. “2025 was a year of a lot of work, and 2026 comes with the goal of being able to complete things—we’re excited to close deals. Salado’s differentiator is quality and personalized, curated production services. It’s not a film factory; it’s about an approach that’s not tied to service cost, but to the way we make films and the way we want to work,” she concluded.
