The awards gala will take place on the evening of Tuesday January 23 in Miami, during Content Americas 2024
Industry veteran, and one of the most influential executives in the Hispanic content business, Marcos Santana has been confirmed as chair of the jury in the inaugural Rose d’Or Latinos awards, which will open for entries in July and be presented during Content Americas in January 2024.
Below he explains why he accepted the role for the first Hispanic edition of the heritage awards brand, and why now is a great moment to celebrate Spanish and Portuguese-language programming worldwide.
The Rose d’Or is Europe’s most cherished content awards programme, established in 1961, that celebrates the very best in global content. The Rose d’Or Latinos will embrace the Spanish and Portuguese-speaking content business to celebrate this vibrant market alongside the existing Rose d’Or brand.
On taking on this important role as head of the Rose d’Or Latinos jury, Santana said:
“What a perfect moment to bring this heritage brand and its values to the Lat Am and Spanish-speaking market. I was delighted to be invited to be chair of the jury at a time when creativity and global ambition has never been higher in our sector.
“These awards will recognise and reward the very best programming from across the IberoAmerican market, which has never been so good.
“The last five years have witnessed a multitude of successes in Latin American and Spanish-speaking programming. Notable examples include popular shows such as Narcos, La Reina del Sur, El Recluso and La Casa de Papel, which have captivated audiences on streaming platforms like Netflix, HBO (now Max), Peacock, Disney and Amazon. Moreover, there has been a remarkable evolution in terms of production values within the Telenovela genre, with TV Globo and Telemundo playing pivotal roles.
“In my view, productions of Hispanic origin have garnered significant recognition within the international industry.
“This achievement can be attributed not only to a substantial improvement in the quality of their content, but also to a break from the conventional Cinderella narrative that dominated the industry for over five decades.
“Instead, these productions have embraced narratives that are more credible and authentic, exploring a diverse range of genres such as action, mystery, comedy and many others.”
The judging panel for Rose d’Or Latinos will be made up of senior content executives across the IberoAmerican and international market, with the line-up announced later in July.
The awards will also open for entry during July and close at the end of September.
A Rose d’Or Latinos area will open shortly on the Rose d’Or website: www.rosedor.com
