La isla de las tentaciones, the Spanish adaptation of the Banijay format, has become the TV phenomenon of the year so far in Spain.
In April of last year, Mediaset Spain and Banijay Group announced a deal for the adaptation of Temptation Island in Spain.
The deal was part of the format’s revival in the international market, as it’s also made comebacks in New Zealand, the Netherlands, Germany and the US.
In Spain, Temptation Island had aired 15 years ago under the title Confianza ciega, on Antena 3.
Its new premiere came sooner than anticipated in Spain due to the Big Brother scandal, which forced Mediaset to premiere La isla de las tentaciones ahead of time and kick-start production on its local version of Survivor.
The turmoil made the network wonder just how well the new adaptation would do, and it turns out, it was destined to be a success.
La isla de las tentaciones has become the great TV phenomenon of the year so far since its premiere on January 9 in Spain, with impressive ratings and a major impact on social media.
The finale, aired this past Tuesday on Cuatro, was the highest-rated show of the day in Spain, with an impressive 29.9% share and over 3.6 million viewers.
With those numbers, it also became the highest-rated show on Cuatro’s history.
The results also supported the experiment carried out by Mediaset Spain with the format, broadcast between its two main channels: Tuesdays on Cuatro, Thursdays on Telecino and Fridays again on Cuatro with the debate.
Given the success, Mediaset Spain will extend the show with a series of specials, starting with a program that will show participants six months later (the show was recorded last year), a debate this Friday and a special cycle of their dating show, Mujeres y hombres y viceversa titled Las tentaciones de MyHyV, which will be seen over the next week.
Temptation Island follows couples at a crucial moment in their relationship, where they must decide mutually if they are ready to commit to each other for the rest of their lives, or if they must go their separate ways.
Together, couples travel to an island where 20 single men and women join them. There, they live the “single life,” in a test that is meant to help answer the most difficult questions about their relationship.