The event’s third day left behind several highlights: attendance numbers shared by the organization, the awards ceremony of the fourth edition of Canneseries, debates about investment funds for production and the eSports Bar Keynote, among others.
The end of the third day acted as a kind of final day for this new edition of Mipcom. Although the doors of the Palais will remain open this Thursday, October 14, the truth is that today will set the final tone of the event.
A busy day, with fewer attendees than Tuesday, but with several announcements, presentations and conferences that took place during the day.
As for the official numbers, the organization speaks of about 4500 participants from 38 countries and 145 exhibitors. The numbers are not that important, because we know that the organization will have its work cut out for it before it’s able to gather the 13,000 attendees it used to pre-covid, but the truth is that, as the event’s director, Lucy Smith, said, “we never had such a need to go back to face to face meetings”.
Among the distribution news for this edition, the good moment that the audiovisual sector in Spain is experiencing stands out as a whole.
In this sense, there were several news that came from the Iberian Peninsula, such as the presentation of The Challenge distributed internationally by Onza Distribution, or on the side of the producer and distributor Tondero from Peru, the two films made in co-production with Spain, in addition to a fiction series of which details will be released shortly, or the documentary contents presented by Artico Distribution, or the new episodes of the animated series Mya Go by Motion Pictures, and the presentation of Sequía by RTVE, recently presented at Iberseries.
Regarding the conference agenda, today was marked by the talk on investment funds for production and the eSports Bar Keynote by Claire Hungate, president and COO of Team Liquid and Anna Rozwandowicz, founder of The Story Mob.
The market screenings also follow, as well as the BBC Studios, Moscow Export Center and Kocca Content showcases.
Tomorrow will be the last day of the event, although as expected, it will be a day in which the corridors will hardly see any movement. A day to take stock, hoping that the next edition can once again bring together a number of attendees that exceeds 10,000 participants.