Mipcom: Producers Seek Their Share in the International Content Business

On its second day, Mipcom continued to stand out for the presentations of the Turkish companies, the statements by the CEO of Banijay Marco Bassetti about the current content production model, the presence of the acclaimed director Alex de la Iglesia, and the distribution news given to meet during the day.

Rodrigo Ros from Cannes, France

The second day of Mipcom Cannes 2022 was a dynamic one, with highly relevant presentations, statements that make us rethink the present business model of TV industry, and many content presentations.

With great happiness, everyone at Cannes continue to highlight the reunion with clients and friends, like Aida Martirosyan, from Haymillian, who said: “It is a joy to be back and I think that now we have to listen to our clients, update them on the new services that we are offering, and get to work with the enormous demand we are experiencing.”

Some companies, meanwhile, are throwing themselves into this Mipcom searching for new production partners, as shown by Zee’s Manoj Mathew: “We are having great success with co-production models in the Middle East. We have done five in the last four years and it is a model that we want to replicate in other markets, and we are willing to contribute a significant percentage of the production that can range from 30 to 70% of the production. That is how much we believe in co-productions.”

Perhaps less optimistically, Marco Bassetti from Banijay invited us, during his keynote, to reflect on the current model that governs original production deals: “We are living in the ‘Golden Age’ of content, true, but not the ‘golden age of profit sharing’. The platforms have offered a huge opportunity to producers, but I think we could add even more value to content if creators and production companies were also part of the profits that these contents generate, as it happens in the publishing industry, or in the music industry.”

On the other hand, this day also put the spotlight on several presentations, among which not only fictions stood out, but also entertainment formats.

This was the case of the public presentation made by the well-known media man and founder of the Turkish company Acun Medya, Acun Ilicali, who spoke about the international launch of the Exatlon format, and it was also the case of Albertina Marfil from NBCUniversal Media, who referred to the present that entertainment formats are living: “We believe that the audience is looking for content that is relaxed, fun, but also entertaining, and this is precisely what we offer through the That’s my Jam format, a format that brings together these conditions and we are happy to be presenting it here at Mipcom.”

In the afternoon there were several events and social gatherings, among which the happy hour offered by Acun Medya, Inter Medya’s presentation of its novelties, the cocktail offered by Unifrance, as well as that of Audiovisual From Spain and the party of the ATV company.