The new worldwide direct-to-consumer sport streaming service provides free-to-air streaming access to major sporting events.

Nagravision, a Kudelski Group company and one of the world’s leading independent providers of content protection and media and entertainment solutions, and the European Broadcasting Union (EBU), an alliance of public service media organizations, today announced a partnership to deliver and operate Eurovision Sport, a new worldwide direct-to-consumer (D2C) sport streaming service.

The platform provides free-to-air streaming access to major sporting events through a digital experience that is easy-to-navigate, with multiple sport categories and dedicated portals for Federations and sporting organizations. It supports a worldwide fan reach, minute-by-minute rights management, and an immersive sports guide managing thousands of hours of content. A unit of Nagravision, Nagra Sport will handle the technical operations of the platform to manage content and users.

In line with the free-to-air mission of public broadcast services, the platform will be supported by advertising, sponsorships, FAST channels, and other monetization capabilities and will interwork with the EBU Members, the European Public Service Broadcasters by providing continuity of live events across their own networks.

Constant innovation will ensure that sports fans can customize their viewing experience. For example, the platform will soon integrate the innovative Eurovox service, an AI-based live translation of sport commentaries that will eventually support most languages in Europe.

“This project is aligned with our strategic direction to support the future of broadcast media. We are delighted to partner with the EBU to offer fans an innovative platform to watch high quality sports through free-to-air streaming,” said André Kudelski, Chairman and CEO of the Kudelski Group.

“We firmly believe that sport should be for all. Our public service media Members already bring many of the world’s leading sporting events to audiences free-to-air and now, thanks to our partnership with Nagravision, this new digital platform will mean fans never have to miss a minute of their favourite events”, said Noel Curran, Director General of the EBU.

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