Nelvana will be securing global distribution and licensing deals for two top content creators from Kin’s roster: bestselling cookbook author Lauren Toyota and home decor expert Alexandra Gater.
Corus Entertainment’s Nelvana, a world-leading content producer, distributor, licensor, and agent, and Kin Community Canada, its award-winning creator media studio, have teamed up to bring global licensing deals to two top content creators from Kin’s roster.
Nelvana will be securing global distribution and licensing deals for bestselling cookbook author and esteemed vegan chef Lauren Toyota, focusing on indulgent and accessible vegan packaged foods, and home décor expert Alexandra Gater, focusing on stylish and affordable home décor and accessories for her millennial followers.
“This marks an exciting chapter for Nelvana as we venture into lifestyle licensing and merchandising,” said Mellany Masterson, Head of Nelvana Enterprises. “Working with Kin, both Lauren and Alexandra have established engaging personal brands with loyal followings and we are looking forward to helping them continue to grow by connecting with their audiences in new ways.”
“Kin’s goal is to help Creators develop their brands both online and offline by facilitating authentic partnerships, and by tapping into Nelvana’s deep licensing and merchandising expertise we are bringing our Creators’ dream collaborations to life,” said Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment. “These licensing and merchandising programs not only deliver products audiences will love, but also add another layer to our Creator’s brands while providing an additional revenue stream.”
Additional information on both creators’ brands and upcoming merchandising lines can be found below:
Lauren Toyota is “North America’s favourite vegan queen” (IMPACT Magazine). With two bestselling cookbooks and more than 1 million loyal followers, Toyota’s goal is to create a line of accessible vegan comfort food that will appeal to both vegans and non-vegans alike. Celebrated as Canada’s most influential vegan, there is no one better to introduce Canadians to the power of a plant-based diet.
Alexandra Gater is a YouTube creator, digital host and producer, passionate about sharing stylish, customized and affordable home décor. The first campaign for Alexandra Gater will launch Fall/Winter 2021 online globally, with homeware products inspired by her signature style, blended with functional and affordable features to transform any living space into a beautiful home.