As of May 23, the platform extended its plan against shared accounts to the US, Mexico, Brazil, Argentina, and Colombia.
After several pilot tests first in several LatAm countries last year and in Canada, New Zealand, Portugal and Spain earlier this year, Netflix announced the next batch of territories where it will limit the use of shared passwords.
This Tuesday, May 23, the OTT extended the strategy to its most important market, the US, and to several LatAm markets, including Mexico, Brazil, Argentina and Colombia. In Chile, Peru and Costa Rica, the extra member plan was already available from the beginning of 2022.
Through an email sent to its users, the platform explained the features of its extra member plan and its system to detect devices that are being used by people who do not live in the same household.
“Netflix accounts are designed to be used in the same household. All the people who live in that household can access Netflix from wherever they are (at home, on vacation or traveling) and make use of new functions such as transferring a profile or managing access and devices,” they explained.
As reported, as of this May 23, the accounts that Netflix detects that they are being shared will receive a notification email, although it was not detailed from when the devices that violate this new policy will begin to be blocked.
The monthly value of the extra member varies depending on the country: in the United States it is USD 7.99, in Mexico it is MXN 69 (about USD 3.8 today), in Brazil it is BRL 12.90 (USD 2, 6), in Argentina it is ARS 699 (USD 3) and in Colombia it is COP 8,900 (USD 2). The ability to add a member is not available for the cheap ad-supported plans.