Having signed deals with giants such as Televisa, NBC Universal or Nat Geo Brazil, the international distributor is headed to MIP Cancun to close the year with even more alliances and sales in the region.
Present in almost every continent through a varied catalog of factual and entertainment content, Passion Distribution has made serious strides in Latin America this year, having partnered with some of the region’s most important players.
Because in 2019, some of Latin America and the Hispanic market’s leading broadcasters have gotten their hands on the international distributor’s unscripted catalog.
RuPaul’s Drag Race
For instance, Nat Geo Brazil acquired SOS: How to Survive; the high octane series produced for The Weather Channel; Televisa in México landed seasons 5 and 6 of the fashion reality RuPaul’s Drag Race; and NBC Universal acquired a slate of lifestyle content, including wedding series Where to I Do.
“Latin America plays a huge role in Passion’s distribution strategy”, said Eliana Barbosa, Senior Sales Manager, Iberia, Italy, Israel, Latin America, US Hispanic & Pan Territory at Passion Distribution.
“We have worked consistently with our key clients throughout Latin America in the last year but are looking to grow the presence of Passion’s content in the region”.
SOS: How to Survive
To meet this goal, the distributor is now headed to MIP Cancun, where it will unveil “the entire Passion catalogue across the whole range of unscripted”, she explained. “We have partnered with some of the world’s best producers and are bringing a strong slate at the event.”
Whether it’s glossy, aspirational lifestyle series; extreme engineering series; transformational series or even shark docs, Passion has something that fits every current trend in the international market.
“We will be representing the entire Passion catalogue across the whole range of Unscripted shows but the main focus will be on building up on the demand for Ru Paul’s Drag Race and starting to pitch the new prime-time Entertainment series featuring Dynamo.”
Where to I Do
“We will also be presenting our fantastic slate of Engineering content,” she added. “Our goals for the market is to forge new relationships with broadcasters we have never worked with and bring the Passion Distribution catalogue to as many people as possible.”
“There are many avenues that are untapped by Passion in the region. The aim is to develop and establish strong relations with more regional broadcasters as well as maintain the great relationships we already have with the pan Latin American broadcasters,” she concluded.