Present at Advertising Week LatAm, the ViacomCBS platform, which is launching later this month, announced alliances with Telaria, SpotX, Column 6 and Smart Adserver, among other key programmatic supply side partners.
Pluto TV Latin America, which launches later this month, took part in the third edition of Advertising Week LATAM, held in Mexico City, where they announced a partnership with Telaria, SpotX, Column 6 and Smart Adserver, among other key programmatic supply side partners (SSPs), to begin building its revenue bundle for Latin America.
Programmatic advertising is key for an AVOD platform such as Pluto TV since the automated buying and selling system of online advertising makes transactions efficient and more effective, streamlining the process, and consolidating the digital advertising efforts in unique technology platforms. Pluto TV is a free and ad-supported streaming TV service and it will have three different ways of generating income; programmatic, programming sponsors and direct advertising.
The announcement was made by Eduardo Lebrija, EVP and Chief Commercial Officer for ViacomCBS Networks Americas, during the New Era of TV panel focused on the consumer demand for now, online and free content and included Serge Gojkovich Head of Partnership Marketing, Pluto TV US and moderator, Javier Matuk, technology expert, Founding Director of the technology news portal unocero.com and editor of MUST magazine.
“The AVOD category complements and strengthens our traditional business, positioning us as an important player. Not only are we able to offer our clients and business partners a solid and easy-to-use platform, but we also provide the necessary tools to help them fortify their strategies, ”said Lebrija.
“We are excited to have Telaria, SpotX, Column 6 and Smart Adserver on board as strategic partners for Pluto TV,” said Felipe Cortelezzi, Director, Emerging Business, AVOD Monetization & Operations, ViacomCBS Americas. “Its capability and expertise in advertising technology will allow a more personalized contact with our audiences and a more efficient commercial strategy.”
The ViacomCBS platform had a strong brand presence throughout the three-day conference by carrying out a variety of activations which included Pluto TV branded stages, video displays in the venue’s lobby, and hosting the conference’s signature event, Advertising Week Wrap Up Cocktail, celebrating the end of an eventful week and the arrival of Pluto TV to Latin America.
Pluto TV Latin America will be available by the end of March in seventeen countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela. Pluto TV Brazil is set to launch at the end of 2020. This free, ad-supported, streaming TV service will be available on cable operator platforms, apps available for download for IOs and Android mobile devices, and via web browser at www.pluto.tv