Ahead of this year’s Olympic Games, Sports Summit Mexico will bring together the most relevant sports industries in Latin America and Spain on July 3 and 4 at The Westin Santa Fe, for a two-day meeting with more than 150 speakers and 40 panels confirmed.

Sports Summit Mexico is a forum where leading specialists will meet to discuss and offer solutions to the big issues affecting the sports industry. Attendees will include executives at the highest level of clubs, committees and leagues, prominent professionals in the sector, coaches, brands and sports media platforms. This edition will have spaces devoted to educating and connecting, merging knowledge and resources between the sports industry, entertainment and the business world.

Within the agenda we can find: Ángel Fernández, Global Brand Director of La Liga; Edson Crevecouer, Senior Vice President of the Miami Heat; Javier Tebas, President of La Liga; Jimena Saldaña de Aja, CEO of Panam Sports; Jorge Campos, former proffessional soccer and sports commentator; José María del Nido Carrasco, President of Sevilla FC; Juan Sebastian Veron, FIFA legend and President of the Estudiantes de la Plata Club; Jurgen Mainka, Director of Operations in Mexico for the FIFA World Cup 2026; Karla Souza, winner of an International Emmy for “La Caída”; María José Alcalá, President of the Mexican Olympic Committee; Mariana Gutiérrez, President of the LigaMx Femenil; Mauricio Sulaiman, WBC President; Miguel Angel Gil Marin, Owner of Club Atlético de Madrid; among others.

In its third edition, the event is returning to Mexico City with COLOüRS, a pioneer agency in creating, owning, licensing and producing content platforms focused on the entertainment industry. Five verticals relevant to the current industry will be discussed: Digital Transformation and AI, Sustainability in Sports, New Eras of Sports Content and Fan Engagement, Esports, and Women in Sports through the HER initiative, a movement that celebrates, supports and elevates women in sports, now and always.

“At COLOüRS we have always been committed to promoting sport as an emotional link with global audiences. An example is our participation in the FIFA Trophy Tour throughout five World Cups. The date is perfect for Sports Summit Mexico, in a very special month, prior to the Paris 2024 Olympic Games, the Copa América and the Euro Cup. It is undoubtedly a great moment for the sports marketing industry,” highlighted Cory Crespo, President and Founder of COLOüRS.

Since 2018, Sports Summit stands as the largest industry event aimed at the main leaders of the business and the sports ecosystem in Latin America, with editions held in Argentina, Brazil, Mexico, Uruguay, and the recently announced future edition in Spain for June 2025. Sports Summit Mexico 2024 will be a key opportunity for generating new knowledge and promoting strategic connections, strengthening the country’s position within the map of the global sports industry.