The companies will enable media organizations and operators to accelerate the deployment of FAST and OTT services while expanding content offerings and unlocking new monetization opportunities.
At the NAB Show 2026, Synamedia and SoFast are announcing a strategic go-to-market partnership aimed at helping broadcasters, OTT platforms, telecom operators, and smart TV manufacturers rapidly launch, enrich, and monetize next-generation television services.
The collaboration combines Synamedia’s industry-leading video technology infrastructure with SoFast’s global ecosystem of ready-to-deploy content bundles, monetization solutions, and channel operations services, creating a powerful end-to-end solution for the connected TV market.
Together, the two companies will enable media organizations and operators to accelerate the deployment of FAST and OTT services while expanding content offerings and unlocking new monetization opportunities.
The partnership is underpinned by the pre‑integration of SoFast’s content bundles with Synamedia Go, enabling the rapid onboarding and launch of FAST, Pay TV, and VOD services. In addition, the collaboration enhances Synamedia Senza and Synamedia Iris by aligning SoFast’s content ecosystem with Synamedia’s advanced service delivery, user experience, and monetization capabilities. Together, this approach reduces integration effort, accelerates time‑to‑market, and allows platforms and operators to scale audience reach and revenues.
Combining Technology, Content, and Monetization
Through this partnership, Synamedia’s customers will gain access to SoFast’s ready-to-deploy content bundles and monetization capabilities, including: 700+ FAST channels ready for distribution 1,600+ PayTV channels** across multiple genres and markets 250,000+ VOD titles In addition, SoFast provides linear channel creation and playout services, enabling content owners and platforms to launch and operate channels efficiently.
The partnership also integrates advanced CTV monetization capabilities, helping platforms and operators unlock new advertising revenue across FAST and connected TV environments. These services complement Synamedia’s globally recognized technology platform for video delivery, content protection, and monetization at scale.
Accelerating Time-to-Market for the Industry
By combining technology infrastructure with ready-to-deploy content ecosystems, the partnership aims to significantly simplify and accelerate the launch of new television services.
Broadcasters, operators, and OTT platforms will be able to: rapidly enrich their content offering with FAST and PayTV channels expand into VOD experiences launch or operate linear channels using professional playout services deploy advanced monetization models, including CTV advertising and subscriptions accelerate time-to-market for new connected TV services
“By combining Synamedia’s technology infrastructure with the global content and service ecosystem operated by SoFast, we are creating one of the most comprehensive solutions in the industry to accelerate the launch of FAST and OTT services. Together, we enable broadcasters, platforms, and operators to significantly reduce their time-to-market while gaining immediate access to ready-to-deploy content bundles across FAST, PayTV, and VOD, supported by professional playout services and advanced CTV monetization capabilities,” said Yanai Arfi, CEO of SoFast.
“Our partnership with SoFast reflects Synamedia’s commitment to giving customers the agility they need to succeed in a rapidly evolving video landscape. By combining our cloud‑native video platforms with SoFast’s global content ecosystem, we are removing the traditional barriers to launching and scaling new services, and enabling operators, broadcasters, and OTT providers to introduce new content and experiences with unprecedented speed – all whilst still ensuring the quality, reliability, and monetization foundations that the industry demands,” said Steve Reeves, VP Sales & Customer Enablement at Synamedia.
NAB Show 2026
The partnership and joint opportunities will be presented during the NAB Show, taking place in Las Vegas from April 18–22, 2026. Industry partners interested in exploring collaboration opportunities are invited to meet with the teams during the event.
