The Argentine network averaged 42.3% share and 8.37 rating points in the month of April, once again climbing to the top of the Argentine broadcast TV race.
Telefe, owned by Paramount, is #1 in ratings once again, achieving an average share of 42.33% share and 8.37 rating points in April. Telefe has held onto the #1 spot for 52 consecutive months with a year-to-date average of 43.54% share and 8.29 rating points.
In April, Telefe continued to lead in every time slot: from 12:00 to 4:00 pm, it captured 38.59% share and 6.56 rating points; from 4:00 pm to 8:00 pm 44.48% share and 8.17 rating points, and from 8:00 pm to 12:00 am 43.33% share and 10.37 rating points.
Additionally, eight of the ten most-watched shows were on Telefe, including MasterChef Celebrity, El primero de nosotros, Fugitiva, Telefe Noticias, Zuleyha y Por el mundo.
Mornings on Telefe were anchored by El Noticiero de la Gente, which led with 37.91% share and 7.71 rating points.
Meanwhile, Telefe dominated the afternoons, with Corta por Lozano continuing to be an audience favorite with 37.97% share and 7.26 rating points. In addition, audiences flock to Telefe’s captivating love stories, like Hercai, Soñar Contigo, and Zuleyha, also first in their time slots.
In primetime, Telefe Noticias, telenovela Fugitiva, and scripted series El Primero de Nosotros, are among the most watched shows in Argentina.
On weekends, Telefe also commanded the airwaves with Pasapalabra, which obtained 36.20% share and 6.13 rating points on Saturday and 40.19% share and 8.04 rating points on Sunday.
In digital, mitelefe.com reached 5 million unique users and 13.5 million views, while Telefe’s social media accounts accumulated more than 183 million views. The top three most-watched shows were Soñar Contigo, Fugitiva, and Masterchef Celebrity. In the Social Buzz FTA (Twitter) ranking, three of the top ten shows belonged to Telefe: Masterchef Celebrity, Soñar Contigo, and El Primero de Nosotros.3
In May, Telefe presents the most exciting night of television, the Martín Fierro Awards hosted by Marley; the premiere of the gripping Nuestro Amor Eterno; El Último Pasajero with Flor Vigna and Nico Occhiato; and the return of Doctor Milagro. All this and more will make it an unforgettable month of entertainment to enjoy with the whole family.