The internationally successful format will premiere on Peruvian TV through Latina Televisión, where it will air “very soon” under the local title ¿Quién es la máscara?
The Masked Singer continues its global expansion, now reaching a new territory in Latin America.
Following its overwhelming success in Mexico, the format will now get a new local adaptation in Peru, which will premiere this year on Latina Televisión under the local title ¿Quién es la máscara?
Produced by Rayo en la Botella, the Peruvian adaptation will be filmed in the network’s studios in Lima and be hosted by local journalist, Mathias Brivio.
Based on the Korean format by MBC, King of Masked Singer, the show sees 16 celebrities perform disguised as colorful characters and the audience has to discover their true identity.
After its local success, the format was adapted in countries such as China, Indonesia, Thailand and Vietnam, but it was its premiere on US broadcast TV in 2019 on FOX that made it a true phenomenon.
Since then it has been adapted or acquired in Germany, Australia, Bulgaria, France, Holland, Italy, Mexico, United Kingdom, South Africa and Sweden.
In fact, the success was such in the US that Fox has already announced the production of a spinoff titled The Masked Dancer.
In Mexico, ¿Quién es la máscara?, produced by Endemol Shine Boomdog and Televisa, became the most successful show of 2019, where its season finale reached more than 9 million people on Las Estrellas.
The format is distributed internationally by MBC Distribution.