Under the Univision brand and distributed by Televisa, the ad-supported, 24-hour pay-TV channel will initially launch in 17 markets across the region in early 2020, offering a blend of programming from both groups.
Univision and Televisa announced the launch of a Univision-branded pay TV channel in Latin America.
The ad-supported, 24-hour pay-TV channel will be initially distributed across the region in 17 markets, except in Brazil, “in early 2020.”
Televisa will operate it and also handle distribution and ad sales. Univision and Televisa will collaborate on programming and marketing for the channel.
The new network is part of a long-standing relationship between the two Hispanic companies. For decades, Univision has aired a broad portfolio of programs produced by Televisa.
In their announcement of the new network plan, Univision and Televisa said it will feature a blend of titles from Univision Studios and Televisa.
The selection includes morning show Despierta América (Wake Up America), entertainment magazine El Gordo y La Flaca (The Scoop and the Skinny), news magazine Primer Impacto (Prime Impact) and more. Televisa contributions would include “some of the most popular telenovelas in the world,” the companies said.
“Through this new channel, millions of people in Latin America will be able to access premier content, through an authorized network, across the region,” said General Director of Televisa Networks and Televsa Internacional, Fernando Muñiz.
“We continue to experience rapid growth all over the world due to partnerships with outstanding media players, as Univision, and we are excited to take the next step of this expansion in Latin America.
“For decades, the Univision brand has been synonymous with outstanding programming that entertains, informs and empowers Hispanics in the US, and part of that has been by telling stories about the people and stories that they care about from Latin America,” said Glenn Dryfoos, EVP and general counsel for Univision Networks.
“We couldn’t be more excited to be introducing Univision to new audiences in these 17 countries that are closely connected through culture, history and family.”