Tomás Yankelevich, Chief Content Officer, announced the company’s new General Entertainment (GE) leadership team and structure following the integration of the regional Turner and HBO GE properties.

WarnerMedia Latin America announced today the company’s new General Entertainment (GE) leadership team and structure following the integration of the regional Turner and HBO GE properties. The management announcement was made by Tomás Yankelevich, Chief Content Officer, GE, WarnerMedia Latin America.

Yankelevich’s new structure contemplates the breadth of the company’s diverse GE portfolio, including programming for basic, premium, D2C and FTA brands; all linear and digital original production including films, scripted, unscripted, live events and sports; creative services; public relations; consumer and content marketing; and content acquisition.

The team will work across all WarnerMedia Latin America’s GE linear and digital offerings, including the premium HBO properties: HBO, HBO 2, HBO GO, HBO Family, HBO Pop, HBO Xtreme, HBO+, HBO Signature and HBO Mundi; the basic Pay TV properties: TNT, TNT Series, Space, Cinemax, Warner Channel, TCM, I.Sat, TBS, HTV, MuchMusic, Glitz and truTV; and the TNT Sports properties. In addition, the team will work on the upcoming regional content proposition of HBO Max, which is led by Johannes Larcher, Head of HBO Max International.

“WarnerMedia aspires to be the best in the world at storytelling, specifically the ability to deliver consumers the stories and experiences they value and enjoy on any screen, anywhere, anytime,” said Yankelevich.

“We are extremely fortunate to have a wealth of storytelling talent within our recently combined organization – from multi-platform content creators and acquisition specialists to programming, promotions and marketing professionals. I am excited about the role the GE group will play in the future success of both our linear and direct to consumer offerings in Latin America and am confident that with the following leadership team in place, we are up for the challenge.”

Mariano Cesar has been named Head of Programming and Content Strategy for HBO Max Latin America, the new streaming service coming to the region in 2021. Cesar will lead a team that’s fully dedicated to content strategy, selection, programming, planning and scheduling for HBO Max Latin America.

Gustavo Grossmann has been named Head of GE Networks, leading a unified team charged with defining content and programming strategy for linear Pay TV brands, basic and premium.

Ricardo “Richi” Pichetto continues as Head of Production, taking on expanded responsibilities across the combined GE portfolio, supervising all content production and budget management for owned and operated platforms, including HBO Max, as well as for third-party companies on Pay TV, FTA and digital. Pichetto also oversees unscripted development and execution of all sportsproduction, in partnership with Fabio Medeiros (see below).

Marcelo Tamburri continues as Head of Scripted Content Development, taking on expanded responsibilities across the combined GE portfolio including all concept creation and project development for original scripted series destined for Pay TV and/or HBO Max.

Andrés Mendoza has been named Head of Content Acquisition & Negotiations. He will provide strategic oversight of multi-platform content acquisition for owned and operated platforms, including HBO Max, and serve as lead negotiator with all third-party production providers.

Flavia Vígio has been named Head of Consumer Marketing and Public Relations. She will centralize leadership of all General Entertainment communications and collaborate with the leaders from each of our brands.

Raul Hernandez has been named Head of Creative Services across the company’s unified regional GE portfolio. Hernandez will run a consolidated team representing a number of creative units previously aligned with the Turner, HBO and Cinemax properties, incorporating InJaus, Creative Services, Consumer Marketing Creative Services and On Air & Digital Design into a creative hub that powers all GE brands and platforms, and provides creative support for HBO Max.

Peter Bevan continues as Head of Particular Crowd, the company’s newest original movie banner which launched early last year. He oversees the Particular Crowd development pipeline and production slate, assuring a compelling mix of films for owned and operated platforms syndication to third parties and theatrical placement.

Fabio Medeiros continues as Leader of Sports Content, reporting jointly into Yankelevich and Gustavo Minaker, Head of Sports, WarnerMedia Latin America & GM, WarnerMedia Chile. Medeiros is charged with defining, developing and executing sports content strategy across WarnerMedia Latin America and continuing to position the company as a leading regional sports player.

Francisco Espinoza continues as Head of Programming for Chilevisión. He is responsible for designing and implementing programming strategy and assuring the FTA channel reaches audience targets and maintains brand positioning objectives.