A Dynamic Market with High Attendance Marks A Successful Day of MipCancun

Great meeting dynamics and the joy of face-to-face encounters have the executives who are participating in a new edition of MipCancun very satisfied, with a very high livel of networking between colleagues and new content among its highlights.

By Fernando Moreno, from Cancun

“It’s like reuniting with family at Christmas,” said Fidela Navarro, CEO of Dopamine, about her experience so far in this new edition of MipCancun, which began on Sunday the 13th and will run until Wednesday 16th. “It has been a very good opportunity for all of us Hispanics to see each other again,” added the executive.

Her words represent the dominant feeling among the executives who visit the Moon Palace Hotel, which hosts the event, where the joy is palpable, both for the expected face-to-face reunion, still a novelty for many in this post-pandemic world, and for the dynamism provided by the high number of executives.

“It has been a real joy to return to MipCancun with this large crowd present,” said Federico Cuervo, SVP and Head of VIS.

As a market, MipCancun continues to progress and is an unmissable event for the Hispanic audiovisual industry, something that this 2022 edition has made very clear thanks to the excellent networking, praised by the attendees, as well as the presentation of new and fresh content.

Inter Medya, with Beatriz Cea Okan -VP and Head of Content Sales and Acquisition of the Turkish company- as host, held a screening in which they introduced the distributor’s main titles, including Deception, the new TIMS&B production.

Glowstar, for its part, presented the standup show Signos, by Federico Cyrulnik, which will premiere on November 25 exclusively on Prime Video. The alliance with the platform also includes Me quiero quejar, a show written and starring Dario Orsi.

The high level of the event is also replicated in its agenda of panels and conferences. As an example, this Monday the event held a Disney+/Star+ Keynote “Producing Premium, Star-Studded Local Originals for the World”, with Mariana Pérez, VP Head of Content Distribution; Leonardo Aranguibel, VP Head of Production Operations and Strategy, from The Walt Disney Company Latin America.

“Diego Lerner said 22 years ago that the future is local production,” recalled Aranguibel. “We started participating as co-producers and we evolved to this wonderful moment we live in today.”

“The dynamics have changed; producing for platforms leads to adapting to consumer habits all the time,” said Pérez. “Dynamism, adaptation and creativity are three words that we are living with”.

“Yet, it seems important to me to emphasize that there is something that remains over time: local history,” said the executive. “We search for the essence of each region. We go with local talent and with stories that speak of the DNA of each region. That is the most important thing, to continue delving, with creativity, into those stories.”

Aranguibel and Pérez presented different company titles, including Santo Malditos and El Mantequilla, among others.

Fremantle, with Manuel Martí, Head of Script Development, and Telemundo, in the words of Pablo Cullel and Julia Fried, were also in the spotlight thanks to different talks held during this second day.

MipCancun 2022 opened its doors on Sunday, with a shorter day – not all the halls were open – but it had already sent signals that we are seeing an event that promises, once it completes its tour this Wednesday the 16th, to leave the attendees more than satisfied with the experience, due to its call and dynamism, of one of the most important fairs for the Hispanic industry.