The director of International Sales for the Brazilian giant spoke with ttvnews in Content Americas about the offer of documentaries that they are presenting to the market.
*By ttvnews, from Miami, USA
Along with the undeniable success of its fiction series, especially biblical dramas, Record TV enjoys great recognition for its catalog of documentaries, a genre on which they are betting big this year.
“Record is now paying special attention to documentaries,” Delmar Andrade, Director of International Sales at Record TV, began in conversation with ttvnews during Content Americas in Miami.
“We are the oldest TV in Latin America, with 70 years and counting. This is why we have a large number of documentaries, both old and current, with international reporters around the world. For this reason, we decided to give more attention to the documentaries, both national and international,” he added.
As a major highlight of the catalog, the executive is presenting La bestia, a multi-award-winning documentary that deals with immigrants who arrive in the United States.
“It shows the suffering, desperation and desire of the Latin people to enter and live in the American market,” Andrade explained. “We sent a reporter and a cameraman to make the same trip that immigrants make. It was a very interesting experiment that paid off greatly for us.”
In addition to La bestia, Andrade highlighted another great documentary in the catalog, The Hospital, “one of the most realistic documentaries we have produced in the last 10 years.”
The documentary delves into one of the most modern hospitals in Latin America in São Paulo, one of only two in Brazil that perform high-risk operations and procedures with a robot called DaVinci.
“We decided to do something different, without actors, simply a cameraman and a director. The hospital for us is surprising, because in addition to showing it on our channel, we show it outside of Brazil and there is great interest from the public and broadcasters. It is very different from other productions because it is real, we do not want to impress but we do want to shock with the raw reality of a project of this magnitude,” explained the executive.
On the fiction side, after the launch of Seriella, which deals exclusively with biblical dramas, Record is presenting secular content, such as the acclaimed series Toppisima and Amor sin Igual. “We are giving the client something more concentrated. If they are looking for biblical dramas, they go with Seriella, and if they want other novels and great documentaries, they come to us,” he concluded.
