The channel’s VP of Programming and Marketing spoke with ttvnews at Content Americas about the launch of the app, in association to the format La casa de los famosos, and the other new initiatives they are launching this year.

*By Luis Cabrera, Fernando Moreno and Ana Carreira, from Miami, USA

In 2024, RCN TV enjoyed great success with its drama offering, thanks to titles such as Rojo Carmesí, La Sustituta or the biopic of Rigo, “which was a super success in alliance with Amazon,” Eugenia Velez, VP Programming and Marketing of RCN TV, from Content Americas, began in a conversation with ttvnews. “It was a world event,” she added.

In terms of reality shows and unscripted, the executive continued, RCN has “formats that have been with us for a long time, like Masterchef, which always has a spectacular cast and from Estudios RCN we made a unique adaptation.”

And speaking of formats, RCN’s big bet was La casa de los famosos, “a spectacular experiment not only online but offline,” explained Velez.

“And what we bring very big is the Canal RCN app, which is leveraged with La casa de los famosos. We are going to have 24/7 on the app, free, and it can only be seen there. In this way, we have the main face on screen and 24/7 on digital,” revealed the executive.

This big launch responds to “the need of audiences to be able to have content when and how they want,” according to Velez. “This is the bet with the app, to have harmony online and offline, and to offer content in line with the evolution of consumption today.”

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