Launching in 2024 with Big Media, the Spanish-language channel will feature telenovelas from around the world.
Latino-owned Fuse Media today announced it will expand its DEI-focused FAST portfolio by launching Somos Novelas, the only Spanish-language channel featuring novelas from around the world.
The channel, in partnership with Big Media, will launch in 2024.
Somos Novelas will celebrate the revered spot that telenovelas have had in the hearts of Hispanic families around the world for generations. As one of the few remaining television genres to still draw millions together live around the “electronic hearth,” telenovelas are more than a global phenomenon. From the serious and dramatic, to the campy and extravagant, telenovelas are a universally shared emotional experience that bonds cultures and families. The channel will feature titles from LATAM countries including Venezuela and Chile, as well as dubbed series from countries including Turkey, Korea, and India.
With Somos Novelas, Fuse Media will create the most Latino-focused offering in FAST. The Spanish-language channel joins Latino Vibes and El Rey Network as part of the larger Fuse portfolio of DEI-focused FAST channels. With this newly created bundle of English and Spanish-language channels, Fuse Media offers a one-stop-shop solution for advertisers looking to connect with the growing Hispanic audience. Latinos currently make up nearly 20% of the U.S. population and possess a purchasing power of $3.4 trillion.
Other services in the FAST channel suite include Shades of Black, one of the most widely distributed Black content channels in the FAST space; OUTtv Proud, created in partnership with the world’s leading LGBTQ+ streaming service OUTtv; and Backstage which highlights culturally diverse superstars and emerging talent in a collection of music bios, performances, reality shows and films.
“Novelas are cultural touchstones for Latino families, connecting the generations through a shared viewing experience,” said Miguel Roggero, Chairman and CEO of Fuse Media. “With the addition of Somos Novelas to our channel portfolio, Fuse Media is now delivering content for every segment of the incredibly diverse Latino audience — the fastest growing demographic in the U.S. with an extraordinary purchasing power to match — and to anyone who wants to enjoy all of the vibrant aspects of Latino culture.”
“With the launch of Somos Novelas, Fuse Media continues to develop best-in-class partnerships to deliver premium content to our young, culturally diverse audience,” said Patrick Courtney, Head of Streaming & Business Development.“Somos Novelas will be like no other channel, generating excitement for novelas from around the world that will confirm the global fascination with this immensely popular genre.”