The Mipcom organization announced the dates of its 2024 edition and attendance numbers: 11,000 attendees from 100 countries and a total of 3,600 buyers were present at the Palais des Festivals in Cannes. Regarding the evolution of the market, the organization pointed out some of the main conclusions at the end of the third day.
* By ttvnews, from Cannes, France
The Mipcom organization released participation figures for this new edition of the event, which brought together a total of 11,000 attendees from 100 countries at the Palais de Festivals at the end of the third day of the event.
“Given the great movement in the stands, the opinion of opinion leaders on the scene, and the volume of content sales agreements made, it is clear that third-party sales and distribution have returned,” stressed Lucy Smith, director of the event. “Mipcom is uniquely positioned to bring together representatives from 100 countries, and that concentration of activity in one place at the same time can only be a catalyst for the broader international market,” she added.
In this sense, it is clear that international sales are today more diversified than ever, as a result of the number of platforms that exist, the boom of FAST channels and the need for development and co-production of new content for different territories.
The figures reported during this third day represent, as Lucy Smith explained, a third year of sustained growth for the market, with a small increase in general attendance compared to last year’s 10,800. The total includes an increase in buyers with more than 3,500 attendees in 2023, an increase of 10% year-on-year, with the majority coming from the US, the United Kingdom, France, Germany and Spain.
More than 320 companies exhibited in and around the Festival Palace, including 31 national pavilions, while 50 companies made their debut with a stand.
Regarding the dates of the 40th edition, the organization announced that the event will take place from October 20 to 24, 2024, while Miptv will take place from April 8 to 10 of next year, which will run parallel to the International Festival series, Canneseries.
Turkish dramas regain their prominence at Mipcom
If we are talking about an increase in international sales, it is worth mentioning at the end of this third day the influence of the presentations of Turkish content throughout the entire week.
Such is the case of OGM Universe, which presented its most recent title: Lost in Love, at the same time that it continues to present its titles Stickman and Miracle of Love. In this sense, Ekin Koyuncu, the company’s global distribution director, emphasizes that the company is “taking steps towards new territories such as China or Japan.”
The boom in Turkish content internationally has also opened the door to new pre- and post-production services, as highlighted by Hasan Köroğlu, CEO and founder of Kadraj Group, showing the breadth of services the company offers.
“Kadraj is a digital laboratory that offers technical services for Turkish dramas and covers a wide range, from pre-production to post-broadcast, localization, quality control and many others,” he explained.
Global Agency presented Another love. This new drama was presented at the Hotel Le Majestic, where the company’s CEO, Izzet Pinto, as well as producers and part of the cast of the new series were present.
From the Calinos company, there is also news on this third day, as they presented the second season of Farah on Fox.
Turkish companies are betting on much more than international sales. This was proven by the agreements announced by Madd Entertainment, which presented during its exclusive showcase of new content, the alliance with The Mediapro Studio to co-produce the Spanish version of A Girl Named Feriha, the acquisition of the Globo format Brazil Avenue, and the sale to Atresmedia of the Spanish adaptation of Brave and Beautiful, which is produced by Secuoya Studios.
In this sense, as pointed out by the director of Mipcom, Lucy Smith, the event demonstrates to what extent international sales and co-production agreements once again mark the main market trend.
Mediahub, meanwhile, presented Alaca, “a series that hopes to attract a large international audience,” stressed Elif Turna, new business development manager for Europe and Americas for the company. As for Alaca, the series completed its first phase of filming in the picturesque locations of Dalyan, after which it moves to Istanbul, where the rest of the story takes place.
Sibel Levendoglu, sales manager of Kanal D, noted for her part that Mipcom “has been very active and with very good appointments. We have presented Daylight, a story of young people and children with autism and A Father’s Promise, about the relationship of a father and daughter capable of doing anything to protect themselves.” In addition, the executive highlighted the rapprochement that the company has had with representatives from Portugal: “we are close to closing an agreement with Portugal, which would mean our first sale in this market.”
The third day ended with an exclusive party organized by Global Agency in the glamorous Monaco, where the company will continue to celebrate its presence at this new edition of Mipcom.