Mipcom Regains the Strength of its Market

The first day of Mipcom at the Palais des Festivals ended with great movement, reminiscent the pre-pandemic times, a strong presence from Hispanic companies with new content, agreements and networking opportunities, in addition to the presentation of new Turkish titles.

*By ttvnews, from Cannes, France

At the end of this first day of Mipcom, the Palais des Festival stands out for the revitalization of the market, which shows a level of participation similar to that of the pre-pandemic editions. In this context, the presentations by Hispanic companies have stood out, including that of Zorro (during the day before the start of Mipcom), the presentation of La Mesías, news from Latin American distributors, the Talpa Studios agreement for Spain, Audiovisual From Spain activities, and much more.

The world premiere of one of the most anticipated Spanish fictions took place on Sunday afternoon with the presentation of the first episode of the series Zorro (10 x 52′), produced by Secuoya Studios for Prime Video and Amazon Studios. Shot in the Canary Islands, Zorro is a production by Secuoya Studios, KC Global Media, NoStatusQuo Studios and Zorro Productions Inc. Prime Video plans to release it in the first half of 2024 in Spain, Portugal, the United States and Latin America; while Mediawan owns the international distribution rights.

Also on Sunday, in an exclusive setting outside Cannes, La Colombe d’or, Beta Films presented two of its most recent productions, Concordia and Maxima.

In addition, Movistar Plus+ International offered a screening of the first episode of its new series La Mesías, created, produced and directed by Javier Ambrossi and Javier Calvo (Los Javis), which was announced to arrive in Latin America through HBO.

TV Azteca, for its part, highlighted in the words of Fernando Muñiz, director of Distribution and Strategic Alliances, that during Mipcom, one of the main presentations was Dr. Lucía: “It is the great return to fiction by TV Azteca, which is attracting attention for both platforms and traditional channels. It is our star product. We are also presenting Lo que callamos las mujeres and Lotería del Crimen, in their second season.”

Dori Media Group (DMG), the studio behind global hits such as Losing Alice, The New Black and Dumb, has arrived at Mipcom with more than a dozen new series in production worldwide and the international sales launch of two of its big action drama series, Amia and Indal, Nadav Palti, CEO and President of Dori Media Group, announced today.

The recently renamed company Talpa Studios, meanwhile, announced the agreement with Mediaset for the adaptation of Marble Mania. The Spanish version of the show will be produced in Holland at the Talpa Studios hub and will be released on Telecinco towards the end of this year.

Also from Spain are Onza Distribution’s new premieres and two of its great titles for this market: Los mil días de Allende and Sweet Strawberries.

“The miniseries Los mil días de Allende, which has already premiered on TVN Chile and will soon premiere on TVE, is a co-production between Chile and Spain,” highlighted Béatrice Nouh, in charge of international distribution. “It is a premium series, of very good quality, and very interesting, about one of the best-known people in Latin American and international politics.”

Miguel García from Atresmedia highlighted the importance of the debut of the Camilo Superstar series: “After Iberseries, we are bringing Camilo Superstar to Mipcom, to show how Camilo Sesto brought Jesus Christ Superstar. But we also presented Déjate ver for the international market, and Zorras, a series that talks about empowered women who decide to make their sexuality an act of freedom, in addition to Honor, the adaptation of the Israeli format.”

Sarah Hemar, director of the audiovisual area at Unifrance, highlighted the good moment that relations between the Asian markets and France are experiencing, and in particular in relation to the presence of the Chinese delegation at the event after the appointment of China as a Country of Honor from Mipcom.

Also in relation to the Hispanic market, she pointed out the sale of Globo’s Never Give Up, which already has a screen in different regions of the world and which here at Mipcom stands out for the most recent agreements with TVN of Chile, bTV Media Group (CME Group) , TCS from El Salvador and Teledoce from Uruguay.

“We come to bring not only the licensing of our content, but also the sale of formats, scripted and unscripted, which we are actively selling, as well as the area of co-productions, for which multiple agreements have already been announced, such as that of four films with Disney. We come to look for more agreements,” ccommented Marcela Parise, from Globo. “We have many focuses now, in addition to new content, such as The Others, an original content from Globoplay that was a very big success in Brazil, is on its way to its second season, and tomorrow will have its screening here at Mipcom.”

One of the most notable announcements of the day was the launch of Hyphenate Media Group by prominent entertainment executive and entrepreneur Cris Abrego and celebrated director, producer and activist Eva Longoria. It is a media holding company and premium content studio, supported by Banijay, that will invest in creator-led companies and also develop and produce its own original programming.

Additionally, Cattleya – part of ITV Studios – and writers Leonardo Fasoli and Maddalena Ravagli announced that they will co-found a new production company. Dedalus, as the new company will be called, will aim to develop and produce films and television series by leveraging the creative approach that has characterized the collaboration between Cattleya and Fasoli – Ravagli to date, and by foregrounding the role of research and innovation along with the total commitment of the writers throughout the creative process.

The end of the day has also been a moment of celebration, with cocktails and presentations of the different companies, highlighting the meetings organized by Inter Medya, Global Agency, Cineflix, Movistar Plus+, Eccho Rights and Fox Entertainment Global, among others.

Regarding the presence of Turkish companies, the presentation with part of the main cast of The Ivy by Inter Medya stood out. The presentation of Inter Medya also happens after its announcement, during the day before the start of Mipcom, of the first result of the co-production agreement with the Colombian company Caracol Televisión, with the launch of Leylifer for the international market.

Global Agency, meanwhile, also presented Red Roses, with the presence of its main actor, Ozcan Deniz.