High-level Announcements, Screenings and Keynotes on Another Dynamic Day in Miami

Content Americas 2025 presented a dynamic day where some top-notch announcements stood out, along with the Coolie screening, keynotes from industry leaders and a lot of networking in the ballroom of the Hilton Downtown Miami.

*By Luis Cabrera, Ana Paula Carreira and Fernando Moreno

The gray, rain-filled sky that Miami presented this Wednesday invited people to stay indoors and was the ideal excuse for another day of high-level networking at Content Americas 2025.

The renovated version of the market floor -and the meetings that naturally extend to the ballroom space of the Hilton Downtown Miami- have changed the dynamics of the event a bit compared to previous editions, with fewer occupied suites and less traffic in the elevators, perhaps for the better, considering the bad experiences of the past.

HIGH LEVEL KEYNOTES AND SCREENINGS

Meanwhile, in the conference rooms, topics of enormous importance have been discussed on the event agenda, with top companies such as Warner Bros. Discovery taking the spotlight. “This is a very important year for us in terms of launches, almost the ‘relaunch’ of DC Studios. Superman is coming in the middle of the year and we have all the company’s shoulders aligned to push that,” shared Fernando Medin, president and general director of WBD.

Also keynotes such as the one given by Roberto Pumar, from El Reino Infantil, the mega-successful children’s animation company that attracts millions of viewers around the world with titles such as La Granja de Zenón, among others. “At the beginning it was difficult for us to evangelize and try to get the first channels to add us. Now it is starting to become automatic. Our characters appear in the Three Kings parade in Madrid, they are acclaimed by children. Our live shows, which are in more than 14 countries, work very well. All of this creates confidence that this success on the screen also transcends the screen and reaches merchandising, theaters, and that it is a real success,” explained the executive.

In terms of screenings, Coolie, the exciting story of a Chinese slave in Cuba in 1860, surprised with its narrative and excellent cast, which includes Cuban Camila Arteche, Dominican Camila Camilo and also Cuban Sian Chiong, who were present at the event, along with director Arvin Chen and showrunner and producer Meileen Choo. For the businesswoman this project was a passion that she worked on for more than three decades: “I originally wanted it to be a movie. So I worked with a Korean-American screenwriter. But he was a man and I wanted to tell a story from a female perspective. So I discarded that idea and when I finally decided to do it, I looked for female screenwriters. I wrote the first episode and from there we started working on it,” explained Choo.

THE BIG PLAYERS ARE PREPARING FOR AN IMPORTANT YEAR

Companies like Paramount anticipate a very important 2025, where its enormous footprint in the region will allow it to provide all kinds of solutions to advertisers: “We can offer broadcast TV in a couple of markets, closed TV throughout Latam. We have Pluto TV, which in Latam continues to be the leader and many people are already interested in FAST. We also have Paramount+ as SVOD and live events,” explained Eduardo Lebrija, EVP, Commercial Director and Regional Leader, Latam, of Paramount.

In the US Hispanic market, Telemundo is also preparing an onslaught this year: “In 2025 we want to make Telemundo more relevant, investing in content and talent,” said Luis Fernández, president of NBCUniversal Telemundo.

The Mediapro Studio US & Canada, meanwhile, has announced a first-look deal with Cholawood Productions, the production company of actress Kate del Castillo, for the production of Spanish-language content for the US Hispanic audience and for global distribution.

PREMIUM CONTENT LOOKING FOR NEW TERRITORIES

Celebrating the triumph of La Mesías at the 2025 Rose D’Or Latinos, Movistar Plus+ Internacional brought to the market a catalogue full of distinctive titles, which shows the commitment of the Spanish company to stories with a seal and signature: “I think the axis of everything is to trust the creators, we have very good relationships with the creators that we believe make a difference in Spain and from there comes the entire pipeline that is made at Movistar,” said Rebeca Aguilar, Distribution Manager of Movistar Plus+ Internacional.

Another company in great shape thanks to the award-winning present of its titles is CDC United Network, which enjoys the success of Emilia Pérez: “Receiving so many nominations and winning so many awards definitely puts you on the map, it changes the destiny of a film,” explained Jimmy van der Heyden, Sales Manager of CDC.

Broken Promise, the Portuguese adaptation of a Kanal D title that SIC International is bringing to market, has received a lot of attention, just like its other title, Lucía de Fátima, but it has not won an award but has been nominated for a Rose D’Or. “Broken Promise is attracting a lot of attention. Some people already knew the story and they love seeing how we have worked on it and changed some of the characters. We have done a lot of screenings and dubbed an episode in neutral to present it better in the region,” explained Carlota Vieira, Deputy Director of Content Sales at SIC International.

If we talk about Turkish content, Eccho Rights arrived in Miami with another powerful catalog, as is the company’s trademark, of both primetime titles, daily titles and even shorts: “In this market we are pushing several Turkish titles that we have on the slate,” said Barbora Suster, Director of Sales and Acquisitions at Eccho Rights for Latam and Iberia. “I Am Mother, our title with the most potential and the most power of the weekly series, is in its second season, so we have enough material dubbed and ready for broadcast.”

After releasing several hits on multiple platforms, Mediterraneo managed to close a “spectacular” 2024 and now seeks to continue the streak with titles such as La Favorita 1922: “It is the first time that we collaborate with Bambú Producciones and we are very happy to be partners in this project. “We have produced two seasons that have not yet aired,” shared Silvia Cotino, Deputy Director of Mediterráneo Mediaset España, from Content Americas, where the group is presenting two major new projects for the US market.

FORMATS NEVER GO OUT OF STYLE

In terms of non-scripted content, a specialist like Keshet International, highlighted its wide catalog: “We have several entertainment formats,” said Elena Antonini, VP of Sales for Latin America at Keshet International. “We noticed that there is a very strong demand for all the game show-type formats, such as The Search, which is a family game that is very well-known and very easy to play because it is a word search puzzle that has different ingredients, which are quite attractive here.”

Witness to these successes is RCN, which has found enormous performance on its screen for titles such as La casa de los famosos: “What we bring is very big is the RCN Channel app, which is leveraged with La casa de los famosos. We are going to have 24/7 on the app, free, and it can only be seen there. In this way, we have the main face on screen and 24/7 on digital,” revealed Eugenia Velez, VP Programming and Marketing at RCN TV.

MONETIZING CONTENT

At the end of the day, content must translate into profit, and OTTera is confident that the FAST business, still in its infancy in the region, is an ideal path, which requires patience, but also rewards those who arrive first: “We want to continue supporting this ecosystem of FAST channels and bring local content. There needs to be more truly local content and for platforms to understand what the local audience is looking for. It is a different culture, and each country in Latin America has a unique culture, from the clothes they wear to the drinks they consume,” said Stephen Hodge, CEO of OTTera.

Along the same lines, Monytize brings a business model that opens up as a great opportunity for creators, since it proposes a fair distribution of the profits generated by the content available on the platform. “It is a great opportunity for all creators and the entertainment industry. We are an OTT that fairly distributes profits for anyone who wants to grow with us,” said Tony Cortes, executive director of the Hispanic Division of Monytize.

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